No matter how much you spend on your marketing campaign, face to face interactions still leave the longest lasting impression on the receiver, and help build a good image of your business in front of your target audience.
Business cards usually make a great follow-up reminder for the receiver in order to remind them of your services whenever they need. Here are some aspects of a kickass business card. You can also get free metal card samples before ordering cards in bulk to see how they look like.
Creates a Clear Positioning Statement
Creating a good positioning statement helps you create a good connection between your business and its customers. Making an emotional connection between your brand and its customersshould be the main focus of your business’s marketing strategy.
You too can make a good positioning statement and state it on your card to attract more customers towards your moto and mission.
It Contains Functional Content
Many business cards fail to deliver the message and fulfill the needs of their company because the content they contain doesn’t represent the needs and wants of the company. If you’re looking to stuff every millimeter of the business card with information, there is a bad news for you. You can’t expect the small sized business card to house the content of two full sized pages. That is why the card you design must only contain functional content.
In addition to adding functional content, you’ll also have to take care of the readability and other similar factors when printing your card and actually using it.
Your card shouldn’t be stuffed too much with information. Make sure that the card has enough breathing space to let the readers easily get the information they need. Adding too much information can make your card look dated.
Leaving empty space on the business card will give your clients a chance to write a reference note for themselves. This way, they will be able to remember the important details that they write about your business on your card.